Elevator Pitch Design for Introverts to Love and Customers Want to Listen

For whatever reasons, I've seen an increase of talk about a salesperson's introduction to potential prospects and connectors. In marketing jargon, this introduction is called the elevator pitch. It takes about 60 seconds and the top salespeople have 15 and 30 second versions as well. When I read some methods or formulas I can tell they come from a "me" focus.

Here's a way that is comfortable for me as an introvert that I am hoping is comfortable for you as well. After all, more interesting introductions can lead to more results in your networking efforts.

It might seem sad to think salespeople have reduced themselves to soundbites like this in doing business. Then again, selling today stretches our communication abilities. For salespeople, particularly for those who are shy or introverts or otherwise reluctant to even make an introduction, an attractive elevator speech is a must have to have to connect in a way that the customer knows whether you are focused on them or yourself.

The six steps to crafting an elevator pitch that is customer-focused are: more...

What do you think? Can you comment below?

Patricia Weber
The Sales Accelerator Coach for Introverts, Shy and the MOST Reluctant
What is the area of sales of your greatest sales reluctance?
Take this sales survey.