2008 Sales Reluctance Survey Findings Revealed

The five categories in the sales reluctance survey I mentioned focused on: 1) networking events, 2) losing a sale, 3) delivering a proposal or presentation, 4) follow-up and 5) sales slumps.

Here's one of the problems uncovered about networking:

Do you go to networking events without meeting the right, and enough people, like 31.4% of people I’ve surveyed say they do.

But take one step back.

Before you can put effective networking conversations in place, your beliefs about the sales process have to support you in that same direction. It's techniques that allow you to make the value connection without feeling so self-conscious so that then the relationship will develop naturally from there.

Here's a networking strategy to loosen that straight jacket of sales reluctance:

Networking is one marketing strategy that finds you leads and connections. But how often do you go to a network event and have your energy sizzle out for you before you get what you intended to? I bet you've even experienced times when you wanted to turn around before you even arrived! The attitudes, behaviors and emotional methods that work need to be within your comfort zone so that you become energized about going to your next networking event. Really.

My Special Tip For Your Next Event.

First, here's one of my favorite techniques when you do go to a networking event.

Most sales training or even sales coaches might tell you to go to an event and meet as many people as possible. Talk with and get business cards from everyone you can. Then follow up with everyone to find out about your next step.

Whew, I'm exhausted just saying that as an idea.

Here's a little peek at what I know that you can do that you likely aren't already. Or else why would you be so held in the grips of sales reluctance?

So here's a strategy for the sales reluctant:

• Plan to go to an event.
• Decide in advance how many people or even who you want to meet.
• You might even want to ask a friend at the event to introduce you to just those people.
• Get only these people's business cards.
• Ask people to write their birthday on the back of their card – month and day only!
• If other people ask you for your card, give them only if you decide you intuitively know there is some worthwhile connection.
• Then, within two days, systematize your follow up with people and invite them to your next step to connect after the event. Also, use your system to send them a birthday card when it rolls around.

I'm headed to a local networking event this evening and I'll be both doing this myself and thinking that you might be out doing the same.

Listen.

Everyone loves to know you remember their birthday. Here's a great tip I stumbled on to make your telephone do JUST that for you!

Is this networking for the "right people", people you want to meet strategy more doable? Is it within your reach?

Give it a try and let me know how it works for you.

Pat Weber, America's Sales Reluctance Coach
Specializing for Introverts and Shy
http://www.prostrategies.com
Shy? Introvert? Reluctant about any part of the sales process?
Custom TIPAMONTH Marketing is an easy solution!
http://www.remembergreetingcards.com/easyfollowup test drive an account.

PS You can still take the sales reluctance survey!